Minemine
Designer : Garin Lim
Client : Minemine
Location : Zhongshan, Guangdong
Year : 2026
Minemine品牌设计以“水面下潜”与“户外山野”为核心灵感，通过标志中双“M”构成的负空间巧妙呼应矿坑潜水的垂直深度，搭配高饱和度的科技蓝色彩体系，在塑造专业潜水硬核质感的同时，为咖啡、轻食、度假营地业务构建起一套现代、潮流且具辨识度的视觉叙事。设计上强化了品牌作为都市近郊度假基地的空间属性，通过简洁有力的符号化语言，精准传达出“逃离都市、潜入秘境”的生活主张，让每一位在此放松的城市人群，都能在深蓝与山野间找到独特的社群归属感与品牌共鸣。
The Minemine brand identity draws inspiration from the concepts of “diving beneath the surface” and “exploring the wilderness.” Through the clever use of negative space formed by the double “M” in the logo, the design echoes the vertical depth of mine diving, while a high-saturation, technology-inspired blue color palette conveys the brand’s professional and adventurous diving spirit. At the same time, it establishes a modern, trend-forward, and highly recognizable visual system that seamlessly extends across its coffee, light dining, and resort camping businesses. The design further emphasizes Minemine’s role as an urban fringe getaway destination. Through a concise yet powerful symbolic visual language, it clearly communicates the lifestyle proposition of “escaping the city and diving into a hidden sanctuary.” By immersing visitors in an environment defined by deep blue tones and natural landscapes, the brand creates a strong sense of community, belonging, and emotional resonance, allowing every urban traveler to discover their own connection to the spirit of Minemine.